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This site ashtontowers.com states the following, "Thoughtfully designed with comfort and convenience in mind, our studio, one and two bedroom apartment homes feature a wide array of stylishly efficient amenities including a gourmet kitchen equipped with modern appliances, plush carpet and private balconies and patios with fantastic views." We noticed that the webpage also stated " At Ashton Towers, we offer residents everything they need for a lifestyle of comfort and convenience." The header had Ashton Towers as the highest ranking keyword. It was followed by westwood village rentals, westwood village apartment for rent, and westwood apartment rental which isn't as ranked as highly as Ashton Towers. The next words the site used was ucla apartment for rent. ucla rentals was also included but might not be understood by search crawlers.